Julie Bernard is the new chief marketing officer at Tradeswell, a startup that makes an AI-driven operating system for ecommerce.

Bernard comes to Tradeswell from five years as chief marketing and product officer of Verve, a mobile marketing platform. Bernard also brings experience leading the digital ecommerce transition at Macys.

“I have admired Julie’s achievements over the years and her strengths complement Tradeswell,” Tradeswell CEO Paul Palmieri said in a statement. “We’re excited to have her on board as we build a voice of commerce insights and help brands thrive in this new digital era.”

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