Primeloop is a Las Vegas-based company that pioneered and holds the patents of link retargeting technology. It was funded by 500 Startups, Tony Hsieh’s Vegas Techfund, Seraph Group and Bay area investors.

Vancouver-based Retarget Links is the leader in link retargeting, a service that allows advertisers to display banner ads to anyone who clicks on links made with its short link tool.

Inbound Retargeting Technologies Inc., the company behind Retarget Links, announced today that it has acquired Primeloop, a Las Vegas based company that pioneered link retargeting, which is a technology Inbound has enhanced with an ad campaign management platform.

Link retargeting is a technology that allows advertisers and marketers to create short links that anonymously tag those that click on the links. These tags (commonly called cookies) are recognized by publishers and ad networks, such that banner ads from those that created the short links are displayed to those that are tagged.